How to Protect Your New Business Idea

Written by Nourah Mumeen.

Pitching a new business idea can be very nerve wracking. You don’t know how it will go and what people will think of it. And probably the worst thing you could have happen is having your idea stolen. With the three steps given below, you can help prevent this from happening. You should know that legal protection falls into three different categories: copyrights, trademarks, and patents. 

1. Copyrights

This type of legal protection covers any of your artistic and musical ideas including but not limited to songs, paintings, photographs, and books. Copyright protection is put into place when an original piece of work is set into tangible form, meaning that you must be able to prove that you came up with the idea. Once this is accomplished, you have the legal right to produce your work. 

How Important Is Market Research to Your Business?

Written by Nourah Mumeen.

It really cannot be overstated that market research is imperative to the success of your business. Understanding your market will ensure that you are providing the right products and services to your audience - products that they need and want. Plus, that you’re pricing them in the most accurate manner at an amount they will gladly pay. 

Without researching your market, you’re just shooting in the dark. With the right type of market research, you’re shining a bright light on your target so you’ll be a lot more likely to be successful. 

Boost Your Ratings and Reviews for More Authority

Written by Nourah Mumeen.

Thanks to the Internet, anyone in the world can publish content online. It’s getting be a crowded space, but those who have authority will be able to build their brand and increase their profits more easily.

Authority at a Glance

What do we mean by authority? It can mean different things, depending on the area you are examining. Authority operates on several levels. There is domain authority, page authority, and professional authority within your niche.

Who Should Conduct Your Market Research?

Written by Nourah Mumeen.

When it comes to market research, there are times you may want to do it yourself and times when you might want to outsource. In some cases, market research can take a lot of time away from you doing your core business. This is especially true if you have a very small business without a huge marketing department. 

Should You Outsource?

To determine if you should outsource, consider these questions.

Quantitative Results vs. Qualitative Results? Why You Need Both

Written by Nourah Mumeen.

Before you even start with market research it’s important to understand the difference between quantitative and qualitative results.


Quantitative - This type of research is used to gather numerical data and statistics so that you can put a number with the attitudes, opinions, behaviors and other variables that you define from your sample population. This data is measurable and can be used to find patterns and formulate facts. 

To gather this type of information you’ll use surveys, face-to-face and telephonic interviews, long-term studies, polls and more.

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About Mumeen Media Group

Mumeen Media Group is a global market leader in providing independent, objective internet marketing audits. MMG is designed to add value and improve the information from which marketing decisions are made.

EIN: 83-0905105
DUNS: 104296167


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4149 Pikes Peak Ave
Memphis, TN 38128



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