In the majority of countries in the world Google has the highest search engine market share. This is especially true in the UK, where its market share is regularly over 90% of all search traffic to sites. As a result, we tend to spend most of our time working on optimizing sites for Google.
Luckily though, a lot of the tactics we use will have a similar effect in the other search engines.
If we work in countries in which other search engines are dominant, we will tailor our approach to make sure you get the best possible results.